Walther Arms, Inc, the U.S-based subsidiary of Carl Walther GmbH of Germany, has launched a new website highlighting the entire 2013 line of German-engineered pistols and tactical rimfire replicas.

The new site is designed to educate prospective dealers, customers and avid shooters on the Walther portfolio of firearms, and is located at www.WaltherArms.com.

“Our goal was to put a quality site together that was both educational, informative, and appealing to a variety of audiences with the hope they would then visit their local retailer to take a closer look and then purchase our products,’ said Mark Thomas, Director of Marketing for the Fort Smith-based Walther Arms, Inc. “We needed to ensure that anyone could find what they were looking for in three clicks or less and we have done that. Now that we are up and running we will enhance the site in the upcoming months.”

Thomas says the launch was the initial marketing vehicle for Walther Arms, Inc and is only in the initial phase. The second phase will include a vibrant ecommerce area, easy online product registration portal and private area for the working media to learn about Walther products and access product photography. It is targeted for completion by the end of the first quarter of 2013.

The highlights of the website include 2013 new Walther products including features diagrams, popular accessories, links to Walther’s Facebook (www.facebook/waltherarms), and Twitter (@WaltherFirearms) social media sites. The new site features easy top and side navigation, large, full-color beauty shots of Walther products and exploding diagrams of product features that work on all mobile devices as well as traditional computers.

Watch out for more info about the Walther Arms 2013 line-up next week when we catch up with Mark at the SHOT Show…

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images copyright Walther Arms.